Hi, I’m Petter — a Stockholm-based design leader and product strategist. I help teams turn complexity into clarity, and build products that move hearts & metrics.
I partner with startups and established teams as a strategic advisor, product architect, and hands-on design leader — depending on what the moment requires.
How I can help your brand or product:
Strategic Design & Product Direction
I help founders and product teams create clarity — shaping roadmaps, product architecture, experience strategy, and design direction.
UX Systems & Experience Design
Design systems, product flows, brand-to-product coherence, and user experience foundations that scale.
Advisory & Fractional Leadership
High-level guidance on product decisions, prioritization, pitch decks, UX audits, team acceleration, and elevating product quality.
Brands from previous collaborations:
Spotify, IKEA, H&M, Honda, Wolksvagen, Swedish Armed Forces, SVT Play, McDonald’s, Electrolux, Ericsson
Core services
Testimonials
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"Petter is an excellent designer and a highly valuable member of any team. One of Petter's qualities is his ability to engage with stakeholders to fully understand their needs and concerns, ensuring that the end product not only meets but exceeds expectations."
Cameron Dey
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Petter ranks among the top designers I've had the opportunity to collaborate with. In short: he is not only excellent at his job, but also a truly inspiring human being.
Adrien Grellet, Data scientist, Spotify
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Petter is a bliss to work with as a product person. He is opinionated, listens in what we in product want to accomplish, understands our insights... and can digest all of that into great designs and tests!
Jessica Malmcrona, Product director, Spotify
